The Power of Email and Word of Mouth as Distribution Channels

During his eight years at Superhuman, Gaurav Vohra has led everything from growth to product, marketing, and analytics — and made huge strides in every single role. 

As Head of Growth, he led a team of 35 to grow revenue from $0 to over $10M. While leading Product and Marketing, he increased team revenue by more than 300% year over year. And as Head of Analytics, he built a data science team that supports the entire company.

Suffice it to say Gaurav has a ton of experience and insight on the product-led growth (PLG) model. Listen in for his take on:

• How and why to find product-market fit as a startup
• Identifying your product’s aha moment
• Deploying, and scaling, human-led onboarding
• Building a unicorn onboarding team
• How to keep a robust GTM team in alignment
• Growth initiative ideas to try and test

Written recap here.