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The Product Experience

Common product diseases (and how you can overcome them) - Radhika Dutt (Author of 'Radical Product Thinking')

Feb 12, 2025
In this engaging discussion, Radhika Dutt, author of 'Radical Product Thinking' and 'Radically Rethinking Metrics,' shares her expertise in navigating product development challenges. She explores 'product diseases' that arise from misalignment with vision, emphasizing the need for a clear, actionable strategy. Radhika highlights the concept of 'vision debt,' urging product managers to balance immediate needs with long-term goals. She critiques traditional goal-setting practices, advocating for innovative frameworks to inspire teams and drive product success.
42:07

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Quick takeaways

  • A vision-driven approach is essential for effective product development, preventing the detrimental effects of excessive pivots and reactive behaviors.
  • Identifying and addressing product diseases like obsessive sales disorder enhances team focus and aligns daily efforts with a clear, actionable vision.

Deep dives

The Shift from Iteration to Vision

Focusing on being vision-led rather than iteration-led is crucial for successful product development. The conventional startup mantra of 'fail fast and iterate quickly' can lead to multiple pivots that may erode team morale and momentum. Recognizing that most companies can handle only a few pivots before losing direction informs the need for a clear vision. A vision-driven approach not only sets a purposeful direction but also aids in systematically engineering the change that the desired future state demands.

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