Hiten Show Why $10,000 MRR is closer than you think...
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Sep 13, 2024 In this engaging conversation, Tim, the founder of Saasco, opens up about his struggles with go-to-market tactics. He stresses the importance of focusing on value over price and rethinking product positioning. The duo discusses product sequencing and how effective design partnerships can refine offerings. Tim highlights the necessity of aligning business goals with actual customer needs to achieve $10K in monthly recurring revenue. He shares insightful strategies to tackle common pitfalls faced by many founders.
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Saasco's Cost-First Origin Story
- Tim built Saasco to be a marketing suite roughly 20x cheaper than alternatives by investing in AI and low-cost infrastructure.
- He planned analytics, email, and CRM first, then knowledge base and support later at launch.
Make Pricing Simple And Familiar
- Simplify your pricing so customers instantly understand it and buy without mental friction.
- Frame it as a base subscription plus pay-for-usage, not a confusing membership with hidden fees.
Value Beats Cheapness
- Leading with