Today I'm talking with Tim, the founder of Saasco, about his biggest challenge: How to go-to-market. During our chat, I spot a common trap that Tim's fallen into - and it’s one that keeps many founders from hitting $10K in Monthly Recurring Revenue. Let's find out what it is and how to beat it.
Timestamps:
(00:00) What’s going to come up on my call
(01:15) 5 things to know about Tim & Saasco
(01:33) Focusing on value, not price
(03:39) Rethinking Saasco’s positioning
(07:19) The art of product sequencing
(10:21) Finding the right design partners
(13:10) Aligning business goals with customer needs
(16:04) Next steps for Tim & Saasco
(17:35) The key takeaway
Where to find Hiten
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Where to find Tim
• Twitter/X: https://x.com/timscullin
• Website: https://saasco.com/
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