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In this podcast, Alex Lieberman explores the importance of building an internet audience and developing a content strategy. He discusses identifying topics, picking an audience, defining content goals, and choosing platforms to build a monetized audience. He also shares tips on creating engaging content with psychological triggers and tactics.
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Quick takeaways
- Defining clear goals as a creator is crucial for a successful content strategy, helping you align your content pillars and target audience with your objectives.
- Consider the platforms where your target audience is most active and strategically choose between rented, owned, or monetized audiences to maximize your content's reach and impact.
Deep dives
Building an Audience on the Internet Today
Creating an audience on the internet is more popular than ever, with numerous success stories of creators monetizing their content. The accessibility of content creation tools and the proven power of audience-building have fueled this trend. However, getting started as a creator can be overwhelming. It's important to define your goals and motivations for creating content, whether they are intrinsic or extrinsic. By answering the 'two-year test' or the 'deep dinner test', you can identify the topics you are passionate about and gather questions from your ideal audience. Once you've established your content pillars, you must pick your target audience and choose the platforms where they are most active. Consider whether you want to build a rented, owned, or monetized audience. Lastly, focus on creating content that resonates with your audience by leveraging psychological triggers and employing tactics such as writing with rhythm and crafting effective hooks.
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