Identifying Topics, Picking an Audience, and Defining Content Goals

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world. 

Timestamps:

(00:18): Intro

(01:14): Why build an audience

(03:46): Define your goals

(05:56): Build your content pillars

(10:06): Picking your audience

(12:49): Choose your platform

(15:33): Content that sings

(16:04): 2 buckets for content

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

• Nick Huber episode
• https://twitter.com/businessbarista/status/1352277955460915200?s=20
• How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral
• Shaan Puri on X: "most people's writing is boring, or too complicated. here's 7 things that will make you a better writer. Let's start with the most non-obvious tip:" / X 
• https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20 
• https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20 
• Justin Welsh on Twitter: "Here's what you'll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your "hook Tweet" 6. 3 killer openers Let's dive in ↓" / X 

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Alex Lieberman (@businessbarista)

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