Book Overflow Carter's Favorite Book? - Made To Stick by Chip Heath and Dan Heath
Aug 18, 2025
Dive into the secrets of making ideas stick with insights from the influential 'Made to Stick.' Discover how simplicity, emotional appeal, and storytelling elevate communication. The hosts delve into the intriguing relationship between credibility and anti-authority, emphasizing the power of personal anecdotes. Explore the art of persuasive communication through Maslow's hierarchy and learn how relatable stories enhance engagement, especially in tech and startups. Plus, uncover the fascinating origins of the Subway advertising campaign featuring Jared!
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Use Coaching For Career Growth
- Book a coaching session or mentor to get targeted career feedback and growth opportunities.
- Use platforms like Leland to connect with experienced engineers for one-on-one guidance.
Checklist Is Simple But Hard
- Made to Stick gives a simple checklist for memorable ideas: simple, unexpected, credible, concrete, emotional, stories.
- Knowing the checklist is easy, but applying it consistently is hard.
Charisma Doesn’t Ensure Recall
- Chip Heath tested students: charismatic speakers rated higher but their ideas were forgotten equally.
- Charisma boosted speaker scores but did not affect whether ideas were remembered.
