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Carter's Favorite Book? - Made To Stick by Chip Heath and Dan Heath

Book Overflow

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The Story Behind Jared's Success

This chapter explores the origins of the iconic Subway advertising campaign featuring Jared, highlighting the pivotal role of an intern who recognized his weight loss journey. It discusses the effectiveness of simple, credible storytelling in branding while emphasizing the challenges of crafting impactful narratives. The speakers also reflect on their experiences with storytelling in communication, leadership, and software engineering, connecting back to the principles found in 'Made to Stick.'

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