Hustle & Flowchart: Mastering Business & Enjoying the Journey Ryan Deiss - Trends To Watch In The Digital Marketing World
Jul 25, 2019
Ryan Deiss, CEO and founder of DigitalMarketer, shares his insights on the evolution of digital marketing and the future trends shaping the industry. He discusses how the Traffic & Conversion Summit has grown and adapted while maintaining its entrepreneurial spirit, the importance of branding in today's market, and the shift towards using untrackable channels like podcasts. Ryan highlights strategies for customer acquisition, the impact of major platforms on ad costs, and the necessity of investing in product experience to ensure long-term success.
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TNC's Humble Start In Austin
- Ryan recalled TNC's first event with only 289 people in Austin and its growth into a major summit.
- He used the story to illustrate how digital marketing and the event evolved from niche to mainstream.
Digital Marketing Is Business, Not A Niche
- Digital marketing is now a universal business function, not a niche 'internet business' model.
- Ryan Deiss argues every company needs digital marketing because most buying journeys begin online.
Online Research Drives Offline Purchases
- Most retail transactions still happen offline, but roughly 96% of buying journeys start online.
- Digital strategy must therefore serve both online discovery and offline purchase behaviors.
