Product Team First: Build Brand via Experience

Ryan Deiss is CEO and founder of Digital Marketer. He is also the man behind Traffic & Conversions Summit, the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.

Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.

In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company.  Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention. 

Once you have listened to all this great content, be sure to check out our other episodes with Digital Marketer’s Richard Lindner and Roland Frasier for even more digital marketing insights.

“Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss

Some Topics We Discussed Include:

• Where to focus your marketing attention next
• How to spot marketing trends
• How they are growing an audience in different fields
• What they are doing to focus on how to stay ahead of the field
• Why language is powerful and how you should use it to describe your business
• The future of Digital Marketer
• How to approach a new marketing channels
• Best practices for larger conversions and happier customers for the long term
• How the structure works behind the scenes
• And much, much more!

Contact :

• DigitalMarketer.com - sign up for a free account to see how they are building up the funnel discussed in this episode

References and Links Mentioned:

• Get the EGP Letter here for other interviews, our community, an action guide to stay ahead of all things marketing and lots of other goodies!

• The Wizard of Ads by Roy Williams 

• Also, check out the 100 books every marketer should read on the Digital Marketer blog

• Digital Marketer

• Ryan’s brand new product at Praxio.com 

• Traffic & Conversions Summit 

• Facebook groups

• The first banner ad

• Digital Marketer’s Lab product

• ManyChat

• Drift 

• Spotify

• Our episodes with Richard Lindner and Roland Frasier