Mobile Dev Memo Podcast

MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)

May 2, 2022

42:56

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Highlights

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Episode notes

Ads in War Zone - What's the Limit?

02:01

Game Pass

05:36

Everything Is an Ad Network, Right?

02:27

Introduction

2min

The Star Dust Lounge

4min

Everything Is an Ad Network, Right?

2min

Microsop Wants to Let Advertisers Place Ads Inside Free to Play X Box Games

4min

Game Pass

6min

Game Pass

2min

Game Development for XBox One

2min

XBox One

4min

Ik, You're Not a Persistent Dow?

2min

10.

Is There a Better Platform for Mobile Games?

2min

11.

Ads in War Zone - What's the Limit?

2min

12.

Ads Supported Games

2min

13.

Consol Development - What's the Landscape Shifting?

5min

14.

I'm Just Going to Leave You Alone, Right?

2min

15.

Game Consol Ads

2min

16.

Move G D C Out of San Francisco

2min

In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in console games, following news that both Microsoft and Sony will pursue advertising programs for their game consoles. In our conversation, we consider what ads might look like in console games, what types of developers and games are capable of integrating ads in a way that is gratifying for players, and how advertising might transform the commercial landscape of console gaming. Adam Lieb is the CEO of Gamesight, a Seattle-based marketing platform for PC, console, and web3 games.

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