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MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)
Mobile Dev Memo Podcast
Microsop Wants to Let Advertisers Place Ads Inside Free to Play X Box Games
Microsopt is building an ad program that will let brands advertise in ex box games. Sources said those ads would show up as, for instance, digily rendered bill boards in a car racing game. Insider was unable to learn if x box will also offer other types of ingate ad units, like abitar skins or vidads that play in gaming lobbies.
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