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Content, Briefly

The Content Studio: Tommy Walker on hard work, perseverance and creating luck

Mar 4, 2024
Tommy Walker shares insights on hard work, perseverance, and creating luck in content marketing. Discussion on challenges in running content programs in enterprises, evolution of B2B content marketing, and building a successful consulting career. Learn about Tommy's background, experience working on CXL, and the story behind Shopify Plus. Discover important skills for success and Tommy's upcoming summit.
47:16

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Consistent content publishing can amplify a small business's image by sharing impactful personal stories.
  • Tommy's journey underscores the significance of persistence and adaptability in overcoming setbacks.

Deep dives

The Power of Consistent Publishing and Personal Stories

Consistently publishing content can make a small business appear larger and tell impactful personal stories. Instead of focusing on traditional case studies, personal stories like how Jimmy's day changed after using software can create a stronger connection with the audience, making the content more relatable and engaging.

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