The Content Studio: Tommy Walker on hard work, perseverance and creating luck
Mar 4, 2024
auto_awesome
Tommy Walker shares insights on hard work, perseverance, and creating luck in content marketing. Discussion on challenges in running content programs in enterprises, evolution of B2B content marketing, and building a successful consulting career. Learn about Tommy's background, experience working on CXL, and the story behind Shopify Plus. Discover important skills for success and Tommy's upcoming summit.
Consistent content publishing can amplify a small business's image by sharing impactful personal stories.
Tommy's journey underscores the significance of persistence and adaptability in overcoming setbacks.
Viewing life challenges as part of a personal narrative can foster resilience and perseverance.
Deep dives
The Power of Consistent Publishing and Personal Stories
Consistently publishing content can make a small business appear larger and tell impactful personal stories. Instead of focusing on traditional case studies, personal stories like how Jimmy's day changed after using software can create a stronger connection with the audience, making the content more relatable and engaging.
Career Evolution from Survival to Success
Tommy's career journey from starting at a gas station to building a successful consultancy showcases the importance of persistence and adapting to challenges. Surviving setbacks, like getting laid off or facing financial struggles, fueled his determination to succeed and paved the way for becoming a sought-after content marketing consultant.
Lessons from Storytelling and Character Development
Drawing parallels between storytelling techniques and personal growth, Tommy emphasizes understanding the code of a good story. By viewing life challenges as part of a character arc, individuals can navigate setbacks, learn valuable lessons, and perceive difficulties as integral to their personal narrative, fostering resilience and perseverance.
Launching an Educational Summit on Content Development
Tommy's upcoming summit on market research, creative development, writing, and editing aims to provide in-depth content marketing knowledge. The summit, followed by a year-long cohort on Maven, offers participants the opportunity to delve into key concepts, enhance content creation skills, and adapt to the evolving landscape of content marketing.
Navigating the Ever-Changing Landscape of Content Marketing
Addressing the generational shift in content marketing, Tommy's emphasis on reexamining fundamental principles aligns with the industry's current uncertainty. Encouraging a back-to-basics approach, the summit seeks to equip professionals with essential skills to meet the evolving demands of content creation and audience engagement.
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.
************************
Timestamps:
00:00 Intro
03:00 Who is Tommy Walker?
03:56 Tommy’s background.
05:13 Tommy’s entrepreneurial journey.
08:59 Creating luck through hard work.
12:26 Experiences working on CXL and managing high standards.
17:44 Building a solid foundation of work in difficult times.
18:22 B2B budgets for content programs then vs. now.
21:42 The story behind Shopify Plus.
24:14 The skillset to employ on different occasions.
27:45 Challenges in running content programs in enterprises.
30:53 The Content Studio.
34:53 Building a successful consulting career.
38:33 Hard things build perseverance.
41:12 Important skills and narratives.
44:27 Tommy’s upcoming summit.
46:44 Learn more about Tommy and The Content Studio and get in touch.