Evolution of B2B Content Marketing

In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.

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Timestamps:

00:00 Intro

03:00 Who is Tommy Walker?

03:56 Tommy’s background.

05:13 Tommy’s entrepreneurial journey. 

08:59 Creating luck through hard work. 

12:26 Experiences working on CXL and managing high standards.

17:44 Building a solid foundation of work in difficult times. 

18:22 B2B budgets for content programs then vs. now. 

21:42 The story behind Shopify Plus.  

24:14 The skillset to employ on different occasions. 

27:45 Challenges in running content programs in enterprises. 

30:53 The Content Studio. 

34:53 Building a successful consulting career.

38:33 Hard things build perseverance. 

41:12 Important skills and narratives. 

44:27 Tommy’s upcoming summit.

46:44 Learn more about Tommy and The Content Studio and get in touch.

47:10 Outro

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Useful Links:

• The Content Studio: https://www.thecontentstudio.com/
• Tommy's upcoming intensive course: https://maven.com/the-content-studio/advanced-content-development
• The Cutting Room:  https://www.thecontentstudio.com/the-cutting-room/
• Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/
• Tommy on Twitter: https://twitter.com/tommyismyname

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco