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27min chapter
The Content Studio: Tommy Walker on hard work, perseverance and creating luck
Content, Briefly
Evolution of B2B Content Marketing
The chapter explores the evolution of B2B content marketing, from minimal budget allocations to significant company investments in content programs. It highlights industry advancements, competitive cultures in forums like Growth Hackers, and Shopify's strategic prioritization of quality content over paid advertising. The discussion includes challenges in successful blog building, transitions from Conversion to Excel and Shopify Plus, and insights on navigating different work environments focused on processes or creativity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode