Tommy Walker

Tommy Walker, former first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks, now leads The Content Studio. He discusses the evolution of brand narratives versus simple storytelling, emphasizing that businesses often neglect the human conflicts driving customer decisions. Walker also highlights the importance of distinguishing between what audiences want and what they truly need, unraveling the layers of narrative design that align a brand's voice over time. He shares principles to help brands create compelling, resonant stories.

Tommy Walker, Founder of The Content Studio, dives into the findings from his "State of (Dis)Content" survey, revealing the emotional hurdles and industry challenges faced by marketers. He discusses the impact of AI on content creation and the importance of balancing innovation with creative autonomy. Tommy highlights the pivotal role of leadership buy-in for team productivity and satisfaction. Expect insights on audience research, evolving industry dynamics, and the need for strategic thinking in the discontented landscape of content marketing.

Tommy Walker shares insights on hard work, perseverance, and creating luck in content marketing. Discussion on challenges in running content programs in enterprises, evolution of B2B content marketing, and building a successful consulting career. Learn about Tommy's background, experience working on CXL, and the story behind Shopify Plus. Discover important skills for success and Tommy's upcoming summit.