The Marketing Book Podcast

115 Sales EQ by Jeb Blount

Mar 24, 2017
Jeb Blount, a renowned author and thought leader on sales, dives into the crucial role of emotional intelligence in sealing complex deals. He critiques traditional sales tactics, urging a shift towards more meaningful communication strategies, particularly avoiding empty phrases like 'just checking in.' The discussion highlights the importance of understanding buyer motivations and engaging with cognitive dissonance. Jeb also emphasizes the power of storytelling in sales, enhancing emotional connections and advocating for ongoing learning through impactful reading.
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INSIGHT

SalesEQ and Dual Process Explained

  • Sales-specific emotional intelligence, or SalesEQ, involves managing your emotions and influencing buyers in the sales process.
  • Ultra-high performers master the 'dual process' of empathy and outcome focus simultaneously to close deals.
ADVICE

Marketers Should Shadow Sales

  • Marketers should spend time regularly with sales teams and customers to understand real conversations.
  • This connection helps align marketing materials with how the sales and buying processes actually work.
INSIGHT

The Perfect Storm in Sales Today

  • Today's buyers have abundant information but face confusion, distractions, and fear, making sales harder.
  • Salespeople must emotionally connect rather than just pitch products to overcome buyer fatigue and skepticism.
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