
Conversations Cakes, Ottolenghi and the Fire Horse child
Oct 21, 2025
Helen Goh, a pastry chef and trained psychologist, shares her unique journey as co-author with Yotam Ottolenghi. She dives into her childhood memories of Malaysian desserts, immigrant experiences, and the cultural nuances of baking. Helen discusses the unexpected intersection of psychology and pastry, like how baking serves as a nurturing tool in child development. She reflects on her impressive culinary training and the emotional depth behind why we bake, revealing how food becomes a heartfelt expression of care in our lives.
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From Redundancy To A Famous Cake
- Helen opened a cafe with her boyfriend using his redundancy payout despite zero hospitality experience.
- The cafe's simple chocolate cake became wildly popular and ran her on 90-minute baking cycles.
London Move Led To Ottolenghi Collaboration
- Helen moved to London, began working at Ottolenghi and helped develop menus while starting a doctorate.
- She balanced minimum-wage kitchen shifts with academic work until Yotam asked her to stay for menu development.
Use Fast Tests And Quick Tasters
- Test new recipes quickly and recruit immediate tasters for honest feedback.
- Use fast iterations and listener feedback to spot promising dishes by whether people return for seconds.






