The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Superhuman's Rahul Vohra on How To Measure Product Market Fit, How To Construct A Process To Increase It & How To Implement A Strong Feedback and Reporting Cycle To Sustain It

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Feb 22, 2019
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ANECDOTE

Rapportive to Superhuman

  • Rahul Vohra founded Rapportive, which was acquired by LinkedIn, giving him insights into email.
  • This led him to create Superhuman, focusing on speed and efficiency.
INSIGHT

Measuring Product-Market Fit

  • Measure product-market fit by asking users how disappointed they'd be without your product.
  • Aim for at least 40% "very disappointed" to indicate initial product-market fit.
ADVICE

High Expectation Customer

  • Identify your highest expectation customer (HXC) by analyzing "very disappointed" users.
  • Focus on their needs and characteristics to refine your target market.
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