The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Superhuman's Rahul Vohra on How To Measure Product Market Fit, How To Construct A Process To Increase It & How To Implement A Strong Feedback and Reporting Cycle To Sustain It

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Superhuman Email Marketing - What Type of People Would Most Benefit From It?

The first step is to figure out who loves your product, and then start focusing in on those people. The next step is to increase the percentage of people who be very disappointed without the product. And so for us, just by segmenting our product market fit score jumped by 10% from 22% to 32%. It's a five or a 10 minute exercise; it didn't quite get us past 40%, but it's a really simple first step that you can do with Superhuman.

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