The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Superhuman's Rahul Vohra on How To Measure Product Market Fit, How To Construct A Process To Increase It & How To Implement A Strong Feedback and Reporting Cycle To Sustain It

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The High Expectation Customer Framework

The first thing that one has to do is understand who these users are, why they love the product. So we have a survey that we send out to our user base. How would you feel if you could no longer use superhuman? The highest expectation customer is the most discerning person within your target demographic. They will enjoy your product for its greatest benefit. And others will aspire to emulate them because they seem clever and judicious.

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