How to Win podcast with Peep Laja
Marketing a movement over a product with Terminus' Sangram Vajre
May 9, 2022
Sangram Vajra discusses the problem he saw in the market and how it led to the idea of ABM and the FlipMyFunnel movement. The podcast explores the strategy of creating a community around a problem or identity, the benefits of acquiring companies, the importance of having a strong point of view in marketing, and the significance of competitors in building a category.
33:47
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Quick takeaways
- Having a clear focus and direction is crucial for standing out in the market.
- Building a community around a strong point of view differentiates a company from competitors.
Deep dives
Being intentional and aligned is more important than brilliance
The speaker emphasizes that being intentional and aligned with your goals and vision is more crucial than having brilliant ideas. It's essential to have a clear focus and direction to stand out in the market.
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