How to Win podcast with Peep Laja Marketing a movement over a product with Terminus' Sangram Vajre
21 snips
May 9, 2022 Sangram Vajra discusses the problem he saw in the market and how it led to the idea of ABM and the FlipMyFunnel movement. The podcast explores the strategy of creating a community around a problem or identity, the benefits of acquiring companies, the importance of having a strong point of view in marketing, and the significance of competitors in building a category.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Creating a Movement and Account-Based Marketing
02:24 • 12min
Acquiring Companies for Account-Based Analytics
13:55 • 2min
Strategic Acquisitions in Business
15:43 • 5min
The Importance of Having a Strong Point of View in Marketing and Brand Building
20:38 • 2min
Building a Category and Competitive Strategy
22:22 • 11min