How to Win podcast with Peep Laja cover image

Marketing a movement over a product with Terminus' Sangram Vajre

How to Win podcast with Peep Laja

CHAPTER

Acquiring Companies for Account-Based Analytics

This chapter explores the decision to acquire companies instead of building in-house, using the acquisition of BrightFunnels as a case study. It discusses how this acquisition helped them expand their offerings and support their account-based approach.

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