AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
11min chapter
Marketing a movement over a product with Terminus' Sangram Vajre
How to Win podcast with Peep Laja
Building a Category and Competitive Strategy
The importance of competitors in building a category and their competitive strategy is discussed. By inviting competitors to sponsor conferences and positioning themselves as leaders, they were able to gain an edge. They also talk about the two options for winning the game and emphasize the importance of creating a new subcategory.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode