Marketing a movement over a product with Terminus' Sangram Vajre
How to Win podcast with Peep Laja
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Building a Category and Competitive Strategy
The importance of competitors in building a category and their competitive strategy is discussed. By inviting competitors to sponsor conferences and positioning themselves as leaders, they were able to gain an edge. They also talk about the two options for winning the game and emphasize the importance of creating a new subcategory.
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