Marketing a movement over a product with Terminus' Sangram Vajre
How to Win podcast with Peep Laja
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Creating a Movement and Account-Based Marketing
This chapter discusses the strategy of creating a community around a problem or identity of the target audience and introduces the concept of account-based marketing. It emphasizes the importance of messaging, storytelling, and community building in creating a great community and highlights the significance of focus and robustness in a company's strategy.
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