Marketing a movement over a product with Terminus' Sangram Vajre
How to Win podcast with Peep Laja
Creating a Movement and Account-Based Marketing
This chapter discusses the strategy of creating a community around a problem or identity of the target audience and introduces the concept of account-based marketing. It emphasizes the importance of messaging, storytelling, and community building in creating a great community and highlights the significance of focus and robustness in a company's strategy.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
