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Big Trust Energy: How to Build Self-Trust When Self-Doubt Won’t Shut Up with Dr. Shadé Zahrai | 380

Jan 19, 2026
Guest
Dr Shadé Zahrai
Dr. Shadé Zahrai, behavioral researcher and author of Big Trust, breaks down confidence as something that follows action, not its starting point. She explains self-trust, the Four A’s (Acceptance, Agency, Autonomy, Adaptability), inner deceivers like the Classic Judge and the Ringmaster, and practical tactics to act despite doubt.
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INSIGHT

Confidence Follows Action

  • Confidence is the result of action, not the prerequisite for it.
  • Dr Shadé Zahrai says self-trust (Big Trust) must come first to take that initial step.
ADVICE

Start Before You Feel Ready

  • Take the step to get feedback, competence, and self-efficacy rather than waiting to feel ready.
  • Use action to create evidence that increases your confidence over time.
INSIGHT

Self-Image Creates Perceived Reality

  • Your self-image shapes what you notice and experience via expectation bias.
  • The Dartmouth scar study shows beliefs create perceived reality, not objective truth.
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