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Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors
#88 Eight Sleep: On Sleep Fitness, Sleep Technology, and Category Creation | Alexandra Zatarain, Co-Founder & VP of Brand and Marketing
Mar 9, 2022
01:00:26
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Alexandra Zatarain, co-founder of Eight Sleep, discusses the importance of consistent data for innovation, the competition and category creation in the sleep industry, and the benefits and challenges of working on a physical product. They also explore Eight Sleep's vision of the future of sleep fitness and the significance of sleep for overall health and longevity.
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Quick takeaways
- Eight Sleep leverages technology to optimize sleep by gathering consistent sleep data and providing personalized recovery solutions.
- Eight Sleep differentiates itself by creating a new category, "sleep fitness", aiming to change people's perception of sleep and promote it as a lifestyle.
Deep dives
The Origin Story of 8Sleep and the Power of Technology in Improving Sleep
Founded in 2014, 8Sleep's journey began with a mission to leverage technology to help people improve their sleep. Co-founder Matteo started exploring this space based on his own struggles with sleep, realizing the need for better understanding and recovery in a time-efficient manner. The focus shifted towards gathering sleep data and enabling personalized recovery. 8Sleep's signature product, the Pod, was developed, capable of tracking sleep metrics, adjusting temperature, and providing a comfortable sleep environment. With continuous iterations and hardware advancements, 8Sleep aims to optimize sleep by utilizing AI algorithms and personalized sleep solutions.
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