NARPM Radio Marketing Smarter, Not Harder: Low-Cost Strategies for Property Management Success
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Jan 8, 2025 Join Mark Ainley, co-founder of GC Realty and Development and co-host of the Straight Up Chicago Investor podcast, as he shares expert insights on marketing and podcasting in the property management world. He emphasizes low-cost strategies for business growth, including leveraging partnerships and localized podcast content. Topics include the importance of authenticity in branding, navigating lead tracking, and the profitability of podcasting. Mark’s candid anecdotes add humor and personality to the discussion, making it both informative and entertaining.
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Low-Budget Growth Strategies
- Grow your property management business with a low budget by partnering with brokers who don't manage properties.
- Leverage real estate investor clubs and become CE certified to network with brokers and title companies.
Growing with a Podcast
- Mark Ainley, co-host of Straight Up Chicago Investor podcast, shares how his podcast grew GC Realty's property management business.
- He discusses leveraging community building and sharing personal experiences, especially failures, as key growth drivers.
Front of the Train
- Property managers should aim to be at the forefront of the real estate process, not just the end point.
- Building relationships early on helps secure clients throughout the entire investment lifecycle.
