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NARPM Radio
Marketing Smarter, Not Harder: Low-Cost Strategies for Property Management Success
Jan 8, 2025
Join Mark Ainley, co-founder of GC Realty and Development and co-host of the Straight Up Chicago Investor podcast, as he shares expert insights on marketing and podcasting in the property management world. He emphasizes low-cost strategies for business growth, including leveraging partnerships and localized podcast content. Topics include the importance of authenticity in branding, navigating lead tracking, and the profitability of podcasting. Mark’s candid anecdotes add humor and personality to the discussion, making it both informative and entertaining.
47:52
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Quick takeaways
- Leveraging community resources, like office space in non-property management brokerages, can foster vital connections and accelerate business growth.
- Offering continuing education certification positions property managers as industry experts, facilitating referrals and establishing credibility among real estate professionals.
Deep dives
Starting Off with Growth Strategies
The podcast emphasizes various strategies for property managers to grow their businesses on a limited budget. One effective suggestion is to office in a real estate broker's space that does not provide property management services, facilitating connections with agents. An example is shared about a property manager who successfully partnered with a Keller Williams office to reach significant growth quickly. Additionally, aligning with real estate investor clubs allows property managers to leverage relationships, as these clubs often seek assistance managing properties post-purchase.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode