Remarkable Marketing Podcast
Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First
Aug 24, 2024
In this conversation, Sandra Long, a LinkedIn and personal branding expert and author, reveals her journey from B2B sales to consulting. She shares key strategies for optimizing LinkedIn profiles and building trust. Sandra emphasizes the importance of meaningful connections and presents success stories from her clients who transformed their careers through better branding. With practical tips like using the services page and putting friendship first, she highlights why a strong personal brand is crucial in today's trust-deficient world.
22:38
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Quick takeaways
- Mastering a strong personal brand on LinkedIn is vital for career advancement, as it shapes first impressions and influences opportunities.
- Building trust through genuine connections and engagement is crucial, with strategies like the 'Be the Friend First' philosophy enhancing professional credibility.
Deep dives
The Importance of Personal Branding on LinkedIn
Creating a strong personal brand on LinkedIn is essential for professionals seeking to advance their careers and increase their visibility in the market. The podcast highlights the case of an attorney who faced difficulties in gaining referrals due to a poorly constructed LinkedIn profile, ultimately emphasizing that first impressions matter online. A well-crafted profile reflects not just professional skills but also core values and personal brand voice, which can significantly influence the opportunities available to individuals. Furthermore, the host and guest stress that personal branding is not just an option but a necessity in a digital age where trust and credibility are paramount.
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