Navigating the Challenges of Personal Branding and LinkedIn Profiling

In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships.

Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from enhanced LinkedIn profiles. The conversation concludes with insights on why personal branding is essential for career and business growth in today's trust-deficient world.

Get Sandra's books on LinkedIn and Personal Branding on her web site
https://www.postroadconsulting.com/tools-and-resources/books

00:00 Introduction to LinkedIn Mastery and Personal Branding

00:25 Meet Sandra: LinkedIn and Personal Branding Expert

02:08 Success Stories: Real-Life LinkedIn Transformations

04:48 The Importance of a Strong LinkedIn Profile

06:05 Is Personal Branding Worth It?

16:01 Top Tips for LinkedIn Success

18:32 The Bigger Picture: Personal Branding Beyond LinkedIn

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