In this conversation, Sandra Long, a LinkedIn and personal branding expert and author, reveals her journey from B2B sales to consulting. She shares key strategies for optimizing LinkedIn profiles and building trust. Sandra emphasizes the importance of meaningful connections and presents success stories from her clients who transformed their careers through better branding. With practical tips like using the services page and putting friendship first, she highlights why a strong personal brand is crucial in today's trust-deficient world.

Sandra Long, a LinkedIn specialist, shares her professional opinion on balancing professionalism and vulnerability on LinkedIn. They discuss the elements of a compelling LinkedIn profile, the importance of telling your professional story authentically, and the power of authenticity on social media. They also highlight the importance of regularly updating your profile and provide do's and don'ts for creating impactful LinkedIn profiles.