Sandra Long

In this conversation, Sandra Long, a LinkedIn and personal branding expert and author, reveals her journey from B2B sales to consulting. She shares key strategies for optimizing LinkedIn profiles and building trust. Sandra emphasizes the importance of meaningful connections and presents success stories from her clients who transformed their careers through better branding. With practical tips like using the services page and putting friendship first, she highlights why a strong personal brand is crucial in today's trust-deficient world.