This Is TASTE 508: Soy Boys, Chad Foods, and the Yassification of the Grocery Store with Snaxshot's Andrea Hernández
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Dec 9, 2024 Andrea Hernández, founder of Snaxshot, dives into the dynamic grocery landscape. She discusses generational shifts in food preferences and the rise of unconventional ingredients. The conversation delves into CPG rebranding trends, including the 'yassification' of brands like Quaker Oats. Hernández also explores the impact of health trends, like GLP-1 medications, on consumer choices and the evolving non-alcoholic beverage market. The episode highlights fascinating topics such as the revival of traditional sodas, reimagined fast food, and nostalgic grocery favorites.
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Yassification of Brands
- Andrea Hernandez uses "yassification" to describe brands updating their image.
- This often involves aesthetic changes to appeal to younger generations, not formula changes.
GLP-1's Impact on Food
- GLP-1s are impacting food trends, with brands adapting by offering protein and fiber-rich options.
- The "snackification of GLP-1" includes drinks and cookies that regulate blood sugar.
Foxtrot's Downfall
- Foxtrot's struggles highlight the difficulty of scaling retail with venture capital.
- Their issues included a mismatch between leadership experience and the grocery industry.