This Is TASTE cover image

508: Soy Boys, Chad Foods, and the Yassification of the Grocery Store with Snaxshot's Andrea Hernández

This Is TASTE

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Rebranding in the CPG Landscape

This chapter explores the transformation of traditional consumer packaged goods through the lens of rebranding efforts, particularly the trend of 'yassification.' The discussion highlights how brands like Quaker Oats and Manischewitz adapt to millennial tastes while navigating the balance between heritage and modern appeal.

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