Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)
Aug 2, 2024
Jess Cook, Head of Content at Island and a former Barbie collector, shares her marketing expertise. She reveals the surprising benefits of leaving blank spaces in content calendars for timely updates. The conversation dives into the power of repurposing evergreen content across various channels, establishing thought leadership through consistent topics, and growing a company's LinkedIn following. Jess even entertains with anecdotes from her unique Barbie collecting days, blending humor with effective marketing strategies.
22:16
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Quick takeaways
- Leaving blank spaces in your content calendar allows flexibility for timely updates, enhancing the overall effectiveness of content strategy.
- Repurposing evergreen content helps maximize its reach, reinforcing brand identity and adapting to new trends for greater audience engagement.
Deep dives
Importance of a Content Calendar
A content calendar is essential for effective content marketing, serving as a foundational system that enhances organization and visibility within a company. It allows marketers to plan and track what content will be published across various channels, thereby ensuring consistency and relevance in messaging. For instance, when the guest implemented a content calendar at her company, she found it crucial for communicating upcoming publications to leadership, fostering a culture of content awareness. This systematic approach is particularly important for first-time marketers or those in companies where the concept of content marketing is still developing.
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