In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.
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Best Moments:
(04:51) How to better create your next content calendar
(08:01) Leaving blank spaces in the content calendar for timely updates
(09:07) The power of repurposing evergreen content across channels
(11:40) Becoming a thought leader by consistently covering specific topics
(13:15) Updating and refreshing outdated content
(13:58) Strategies for growing a company's LinkedIn following
(16:08) Encouraging employee engagement with company content
(17:53) Jess' unique history of collecting Barbie dolls
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Guest Bio:
Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.
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