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Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Power of Repurposing Content
This chapter delves into the effectiveness of repurposing content in marketing, challenging the notion that repetition is redundant. It emphasizes the significance of evergreen content, the importance of niche focus for thought leadership, and keeping posts updated to reflect changing market dynamics. Additionally, the chapter explores fostering employee engagement with company content to enhance brand visibility and community within the organization.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode