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Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
From B2C to B2B: A Journey Through Creative Marketing
This chapter narrates a guest's transition from crafting consumer-oriented copy for major brands to developing B2B content marketing strategies. It focuses on their innovative marketing campaign for everyday products, illustrating the unique challenges and creativity required in this professional landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode