Decoder with Nilay Patel Instagram’s Adam Mosseri on the future of Reels, moderation, and the responsibility of social media platforms
Jan 19, 2021
Adam Mosseri, head of Instagram and a veteran of Facebook, dives into the intricate balance of creativity and safety on the platform. He discusses the challenges of content moderation and the societal impact of algorithms, particularly in light of democratic principles. Mosseri shares insights on the future of Instagram's features like Reels and IGTV amid fierce competition from TikTok. He emphasizes the growing responsibility of social media in combating misinformation while maintaining user engagement and expression.
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Decision-Making and Delegation
- Delegate as many decisions as possible to avoid bottlenecks.
- Bias towards long-term thinking and consider the impact on key user groups.
Instagram and Facebook Interplay
- Instagram and Facebook share content policies for safety and efficiency.
- However, Instagram adapts these policies to suit its unique features like Explore.
Messaging Integrations and User Reactions
- WhatsApp's privacy policy update caused confusion due to poor communication.
- Instagram's messaging merger with Facebook was successful because of clear value and new features.