Navigating Video Content on Instagram

This chapter explores the evolving landscape of video content on Instagram, focusing on the competition with TikTok and the development of features like IGTV and Reels. It highlights the challenges creators face in monetizing their content, while stressing the importance of flexible tools for enhancing creative expression. The discussion also examines the strategic direction of Instagram as it aims to simplify features and improve user experience amidst a competitive social media environment.