Experiment Nation: The Podcast
S4E19 - Start Small and Stay Curious featuring Ellie Hughes
Jul 6, 2024
Ellie Hughes, a top CRO expert and Experimentor of the Year, shares vital insights for enhancing your experimentation strategies. She emphasizes starting small while remaining curious, focusing on impactful activities rather than mundane tasks. Clear client communication and setting expectations are essential for success. Ellie advocates for embracing iteration and encourages thinking big to maximize impact. Learn how personal frustrations can spark growth and discover the importance of data in understanding customer behavior for effective decision-making.
40:06
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Quick takeaways
- Starting small while maintaining curiosity fosters a growth mindset essential for effective experimentation and adaptation in e-commerce.
- Establishing clear communication and expectations with clients streamlines the experimentation process, minimizing misunderstandings and enhancing result analysis.
Deep dives
Understanding Customer Experience
A key insight discusses the importance of understanding customer experience in e-commerce. Businesses often overlook the unique needs and behaviors of their specific customer base, which can lead to misguided testing strategies. For example, a company may implement e-commerce tests without considering how their customers interact with their product, leading to irrelevant or ineffective changes. Understanding the journey of customers, particularly how they engage with a detailed process like creating a photo book, is crucial for effective conversion rate optimization.
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