Balancing Rigor and Flexibility in Experimentation

Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game: - Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning! - Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks. - Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success. - Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving. - Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big! #experimentation #CRO #conversionrateoptimization #marketing #digitalmarketing #experimentnation