Learn how to create impactful content without feeling overwhelmed. Discover the best way to generate content, explore different stages of the content system, and find out about the best burrito in NYC. Understand the importance of noticing details, empathizing with customer needs, and engaging with your audience in unique ways.
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Quick takeaways
Content should be valuable to solve customer problems, not just for promotion.
Noticing customer challenges and insights leads to impactful content creation.
Deep dives
Creating Useful Content for Entrepreneurs
Entrepreneurs often struggle with creating content that resonates with customers due to its counterintuitive nature. The content should serve as a valuable tool for customers to solve tough problems and not just be a promotional piece. A framework is provided to guide entrepreneurs in crafting content that attracts customers, builds trust, and tests business assumptions.
Content Creation Process and Importance of Noticing
The podcast emphasizes the importance of noticing subtle details about customers and using those insights to create impactful content. By understanding customers' challenges and blockers, entrepreneurs can develop content that addresses specific needs. An example about a startup helping individuals with alcohol addiction highlights the power of identifying customer truths and creating content based on those insights.
Strategic Approach to Content Creation
The podcast discusses the strategic aspects of content creation, categorizing it into top of funnel, mid-funnel, and brand-building content. Each type serves a distinct purpose in engaging and converting customers. Through a detailed example of a plant care startup, the importance of storytelling, cataloging customer experiences, and using insights to create engaging content is highlighted.
Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.
00:25 Intro 02:56 Why People Order Hot Habanero Sauce 07:45 Byldd 08:52 How to Start 14:25 Content as a System 14:40 Top of Funnel 15:38 Mid-Funnel 16:20 Brand Building 20:00 The Act of Noticing
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