Exploring the Importance of Noticing and Creating Content for Entrepreneurs

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Exploring how writers and entrepreneurs both excel in noticing details about people and how creating content can aid in comprehending customers better, emphasizing the significance of recognizing and understanding customers' needs before product development. Includes a book recommendation and an exercise on mapping out customer goals and obstacles.

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

00:25 Intro
02:56 Why People Order Hot Habanero Sauce
07:45 Byldd
08:52 How to Start
14:25 Content as a System
14:40 Top of Funnel
15:38 Mid-Funnel
16:20 Brand Building
20:00 The Act of Noticing