Creating Useful Content for Startups and Understanding Different Content Types

10min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Explore how a startup offering help for alcohol addiction utilized content creation to raise awareness about Naltrexone, engage with doctors, and drive conversations in the context of startup growth strategies and varied content types.

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

00:25 Intro
02:56 Why People Order Hot Habanero Sauce
07:45 Byldd
08:52 How to Start
14:25 Content as a System
14:40 Top of Funnel
15:38 Mid-Funnel
16:20 Brand Building
20:00 The Act of Noticing