

Why 90% of Start-Up Companies Fail with Dr. Dan Cohen
Dec 18, 2024
Dr. Dan Cohen, a neurologist and sleep technology expert, shares his journey from skepticism to success with Breathe Right Nasal Strips, emphasizing strategic marketing and intellectual property. He discusses the challenges in shifting the product's appeal from athletes to everyday users, showcasing grassroots marketing. Dr. Cohen also highlights the importance of mindfulness in decision-making and capital raising, advocating for prioritizing sleep health to enhance overall well-being and creativity. Tune in for insights on making better business choices!
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