Entrepreneurs on Fire
Why 90% of Start-Up Companies Fail with Dr. Dan Cohen
Dec 18, 2024
Dr. Dan Cohen, a neurologist and sleep technology expert, shares his journey from skepticism to success with Breathe Right Nasal Strips, emphasizing strategic marketing and intellectual property. He discusses the challenges in shifting the product's appeal from athletes to everyday users, showcasing grassroots marketing. Dr. Cohen also highlights the importance of mindfulness in decision-making and capital raising, advocating for prioritizing sleep health to enhance overall well-being and creativity. Tune in for insights on making better business choices!
29:13
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Quick takeaways
- Strong intellectual property planning from the start significantly enhances a startup's value and potential for future success.
- Shifting marketing strategies to emphasize broader benefits, like improved sleep quality, can drastically improve product appeal and market reach.
Deep dives
The Importance of Intellectual Property
Many first-time entrepreneurs often overlook the significance of planning their business from inception to exit, particularly regarding intellectual property (IP). This oversight is common even among investors who frequently do not prioritize asking about a startup's IP strategy. However, Dr. Dan Cohen emphasizes that having strong IP is crucial for enhancing the value of a business when it comes time to sell. Fully understanding the potential of their intellectual property can set entrepreneurs on a successful path as they build and scale their companies.
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