Entrepreneurs on Fire cover image

Why 90% of Start-Up Companies Fail with Dr. Dan Cohen

Entrepreneurs on Fire

00:00

From Skepticism to Success: The Breathe Right Journey

This chapter explores the journey of the Breathe Right product, emphasizing the critical role of intellectual property and strategic marketing in business success. It recounts the challenges faced and innovative solutions implemented to shift the product's appeal from athletes to everyday consumers, highlighting a grassroots marketing success story.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app