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Nir And Far: Business, Behaviour and the Brain
The Best Word of Mouth Marketing-Nir&Far
Sep 17, 2018
07:07
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Guest Jonah Berger, marketing professor and author, discusses triggers in word of mouth marketing. They explore the success of Geico's Hump Day ad and the power of triggers in marketing using examples like KitKat and coffee.
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Quick takeaways
- Creating catchy ads that utilize triggers can drive word of mouth marketing and increase product popularity.
- Linking triggers in the environment can make a brand top of mind, increase sales, and boost word of mouth marketing.
Deep dives
The Power of Triggers in Word of Mouth Marketing
Triggers, such as Geico's Hump Day ad, play a crucial role in driving word of mouth marketing. By creating a catchy ad that always aired on Wednesdays, Geico utilized the power of triggers to make people think about and talk about their brand. This strategy resulted in over 20 million shares of the ad, showcasing the effectiveness of triggers in driving product popularity.
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