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2min chapter
The Best Word of Mouth Marketing-Nir&Far
Nir And Far: Business, Behaviour and the Brain
The Power of Triggers in Marketing and Word of Mouth
This chapter explores the role of triggers in marketing and word of mouth, using the example of KitKat and coffee. It emphasizes the importance of finding environmental triggers that can remind people of a brand, and highlights how understanding triggers can make products and ideas more contagious.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode