5min chapter

Nir And Far: Business, Behaviour and the Brain cover image

The Best Word of Mouth Marketing-Nir&Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

What Triggers the Best Word of Mouth Marketing?

Exploring the factors that drive word of mouth marketing and the success of Geico's Hump Day ad, this chapter highlights the role of triggers in making products and ideas become popular, influencing people's behavior and conversations.

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