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The Tom Ferry Podcast Experience
Home Interest Rates & Your Database! #tomferryshow
Feb 13, 2024
Tom Ferry discusses the potential drop in home interest rates to 5% with guest David Childers. They emphasize the importance of doubling down on your database and sphere as a real estate agent. Topics include strategies for generating repeat and referral business, assessing contacts in your phone, and utilizing AI-driven marketing strategies. They also explore the need for empathy in understanding the question 'How's the Market?' and maximizing opportunities in the real estate market by reaching out to contacts and front loading marketing efforts.
15:27
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Quick takeaways
- The predicted drop in home interest rates to 5% presents a significant opportunity for real estate agents to focus on their database and sphere for repeat and referral business.
- Real estate agents should approach questions about the market with empathy and understand the underlying motivations behind them in order to provide relevant and helpful responses.
Deep dives
The Year of the Five: Predictions for 2024
In this podcast episode, the host discusses the predictions for the real estate market in 2024. The main ideas presented are that interest rates are expected to be around 5%, there will be approximately 5.5 million homes sold, and there will be a 5% across-the-board appreciation in home values. These predictions indicate a positive outlook for the real estate market in the upcoming year.
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