One Next Step: Management Tips & Tools for Small Business Owners

005: Building a Community to Build Your Business with Sangram Vajre

Aug 4, 2020

Sangram Vajre, co-founder of Terminus, shares how building a community can help build your business. They discuss the challenges of marketing a new product and the importance of focusing on customer satisfaction and retention. The podcast also highlights the importance of owning your narrative and provides a resource guide for community building.

29:22

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Episode guests

Sangram Vajre

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Episode notes

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Quick takeaways

Building a community through various channels can give small businesses an edge over competitors and lead to profitable connections.

Focusing on problem market fit, understanding customer needs, and providing consistent value helps businesses build a dedicated customer base and establish differentiation in the market.

Deep dives

The Power of Building a Community

Building a community is crucial for business success, especially for small businesses that may not have access to large marketing budgets. By deepening relationships with potential customers through various channels, such as live events, online summits, and social media, businesses can find an edge over their competitors. This approach allows for building connections that can turn into profit. Taking the time to engage with customers, understand their needs, and provide consistent value is key to success in community building.

Introduction

2min

Building a Community to Build Your Business

3min

Building Awareness in a New Market

14min

Prioritizing Customers and Retention

8min

Building a Community and Resource Guide

3min

For many small business owners, especially those just starting out, it’s hard to find your competitive edge against long-established companies already in the marketplace. Sure, they’ve got the marketing and the large budgets, but don’t count yourself out of the game too quickly. What many new business owners have on their side that many established businesses don’t is the scrappy desire to level the playing field and establish themselves as a viable business.

In today’s episode, we’ll be talking with Sangram Vajre, co-founder and chief evangelist of Terminus, an account-based marketing software for B2B organizations. He shares how building a community can help build your business, and how those connections can turn into huge profit.

Welcome to episode five of One Next Step.

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