Building Awareness in a New Market

For many small business owners, especially those just starting out, it’s hard to find your competitive edge against long-established companies already in the marketplace. Sure, they’ve got the marketing and the large budgets, but don’t count yourself out of the game too quickly. What many new business owners have on their side that many established businesses don’t is the scrappy desire to level the playing field and establish themselves as a viable business.

In today’s episode, we’ll be talking with Sangram Vajre, co-founder and chief evangelist of Terminus, an account-based marketing software for B2B organizations. He shares how building a community can help build your business, and how those connections can turn into huge profit.

Welcome to episode five of One Next Step.

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